Jimmy Nelson

Jimmy introduced us to his journey for the first time in 2013 with Before They Pass Away. Throughout his life, Jimmy has been on a quest to re-connect with himself through the eye of the world's Indigenous communities. In 2020, Jimmy and his team re-launched Before They Pass Away, with new unpublished images and more learned texts.

With advances in new technology, the book has been transformed into a digital travel experience, now more relevant than ever due to COVID-19. Every picture in Before They Pass Away is scannable with the free Jimmy Nelson App, revealing unique video content behind every picture.

This personal artistic documentation is a way of re-igniting the fire and pride within and for Indigenous people and empowering future generations all over the world to illuminate their cultural heritage.